OFF THE HOOK
For centuries, fishing has involved invariable methods and has now become a hobby for many.
But, have you ever wondered why we still fish using hooks?
'Off The Hook' attempts to replace existing fishing lures to reduce fish harm and to make it more sustainable, empathetic and profitable whilst prioritising fish as users.
Sameeksha Bugata
A product designer who strives to achieve the perfect balance between social, environmental and economic development with every product. With creativity and research-based decisions, she hopes to offer more inclusive, empathetic and feasible solutions. She is a pragmatic thinker who is curious, loves a challenge and is always seeking knowledge.
Behance: behance.net/sammeeksha069c
Email: sammeeksha@gmail.com